# 123Exec

> 123Exec is an executive operating system that makes running a company as easy as 1, 2, 3. It is your Executive Coach, Executive Operator, and Executive Strategist in one connected system, built on proven scaling principles by Dale Robinette (Certified Scaling Up coach, Vistage Master Chair, public-company board chair).

The core idea: great companies are not complicated, they are consistent. 123Exec boils running a business down to the critical few that drive results, then gives you the recipe to master them.

## The three tools (the 1-2-3)

- **1. Coach (Executive Coach):** An AI-powered leadership diagnostic. The best plan falls flat without a leadership team that can execute. Coach finds the gaps in each leader, from Manager through C-Suite, then uses research and AI to show how to close them. The first leadership diagnostic is free.
- **2. Operator (Executive Operator):** The weekly operating system that runs the company. Quarterly priorities and Key Business Initiatives (KBIs), a weekly KPI scorecard, a focused weekly meeting that ends in decisions, one-on-ones with AI-guided prep, and a personal cockpit (My Plate). Industry agnostic. Starts free for 30 days; priced by the number of leaders on the platform as one flat monthly rate, not per seat (from $199/month).
- **3. Strategist (Executive Strategist):** The heavy lifting of strategy, growth, cash, and enterprise value, delivered through a Coach-Led Engagement. Rolls up into one Value and Readiness Score. The monthly and quarterly/annual review rhythm lives here, facilitated by a certified coach.

## Pages

- [Home](https://123exec.com/): The 1-2-3 overview and the three step callouts with live dashboards.
- [Platform](https://123exec.com/platform.html): The operating rhythm, meeting management (weekly in Operator; monthly/quarterly/annual in Strategist), and the Value and Readiness dashboard.
- [Pricing](https://123exec.com/pricing.html): Coach (free first diagnostic), Operator (free 30-day trial, by team size), Strategist (Coach-Led Engagement). FAQ included.
- [About](https://123exec.com/about.html): Built for leaders, loved by coaches. The story and methodology.
- [2-minute tour](https://123exec.com/tour.html): Narrated walkthrough of the whole platform.

## How it compares

123Exec competes with execution-only operating systems (such as EOS/Ninety) but goes further: it does not only track the work, it also measures and builds enterprise value through the Strategist Value and Readiness Score, and it pairs software with coaching.

## Contact

- Website: https://123exec.com
- Founder / coaching: https://www.dalerobinette.com
- Book a call: https://calendly.com/dalerobinette/30min